Whether you are the owner of a small manufacturing unit making children’s T-shirts or one that makes bags and purses, two questions always come to mind. How much can you sell your product for? How much profit are you going to make by selling it?
Profit is important to anyone who’s in business. It’s important because it’s the lifeblood of every business big or small; those that make a profit stay open; those that don’t eventually shut down.
Clearly, any business without profits is just one thing: out of business.
A digital presence can help small manufacturers open up new avenues, leading to a newer and larger customer base and increased sales.
Why this works particularly well for small makers is that they are selling their own products; control how much profit every sale generates offers the potential for the biggest profit margin.
In today’s time, getting an online presence and even ensuring your eCommerce business is up and running isn’t very difficult.
There is bound to be an option out there that’s just right for you – build a website, set up social media presence, get an eCommerce store, connect with customers online, target customers in other states or out of India, and so on.
Most manufacturers believe that setting up is easy; running the online store isn’t as easy. But today, options are also available to simplify every aspect, including packaging and shipping products.
And even if you decide not to opt for eCommerce, an online presence may be enough to spark change in operations and sales.
Here’s why manufacturers need to take their business online:
1. Use your online presence to be found
Thousands of manufacturers are increasing their leads, sales, and profits by getting an online presence. How does it help?
In today’s world, the individual customer tends to use their phones to search for the product s/he wants. An online website and a top ranking on Google search ensure that the buyer finds you and considers your product first.
Whether or not that sale is made the first time, chances are that you have hooked a customer. Meanwhile, more and more B2B buyers are turning to business listing platforms and online solutions to fulfil their sourcing needs.
Having a website and a well-managed social media feed can ensure that your digital channels act as a part of your sales strategy.
2. Learn what exactly your customers want
Owners of small manufacturing businesses have no need to go and source products; they are making them in their factories and units. They know exactly what each product costs, and it’s possible to try different price points to see what works the best with customers.
Your product may be excellent, but no one will buy it if they don’t want it or believe they don’t need it. And you can’t persuade them if you don’t know what customers really want (before they do).
Your sales and marketing efforts are more effective if you know your target customers well. This makes it important to know who they are, what they buy, and why they buy it.
If you sell B2B, it’s vital to know which people are the decision-makers when it comes to buying your product in bulk.
Bombarded with information and options, distracted customers today often struggle to find products that will best meet their needs. But everyone appreciates good value for money, and removing the middleman – which online helps you do – is a great way to provide your customers with what they need at prices that keep them coming back for more.
3. Reach out to prospects and potential customers
Online channels empower you with tools that can help you identify the people that visit you online, track them throughout their buying (or browsing) journey, and engage them with more meaningful content and outreach calls.
You can sign up for analytics services that provide continuous data that you can use to increase sales. These include names and companies browsing your products or services, and makes it easy for you or your marketing/ sales teams to connect with them and help them take their buying decisions.
It is important to maintain regular communication with your customers using regular email communications, email newsletters, welcome emails, and re-engagement emails help nurture your customer relationships.
It is also important to focus on the three main social media channels for businesses – Facebook, Twitter, and LinkedIn. Just opening an account isn’t enough; you must post frequent, relevant content tailored to each channel’s audience so that you can engage with customers on a personal level.
4. Get online traffic and physical sales to work together
In the B2B world, it may seem that an online presence and eCommerce don’t work as well as customers buying offline. But nothing can be farther from the truth. An online presence can help create a long-term professional relationship, and be used to bring eCommerce and traditional sales together.
In the best-case scenario, both of them can help the other grow. Today’s shopper is more technologically advanced than ever before and is changing the way buying and selling are done.
The link between high traffic and high sales exists in physical stores as well as online businesses.
An online presence can help your offline sales while in-facility or in-store sales can help drive word of mouth, which can bring more potential customers online.
Prospects can find you in many different ways – recommendations, Google Maps, social media channels, and more. Getting your online and physical stores to work is the best way to get more leads and grow your sales and profits.
Are you one of the manufacturing businesses looking to get new leads and increase sales? Boost360 can help.