Congratulations on having chosen Boost 360! You can now enjoy the benefits of one of the leading online business solutions to promote your business and increase your customer reach!
Boost 360 has been specially designed for small and medium businesses like yours. It offers an effective and low-cost marketing platform to grow your business through better visibility and communication.
What’s more, it can be easily operated by anyone with access to a smartphone and internet connection. You don’t have to be an IT expert to create and manage a website when you have the power of Boost 360 in your hands!
Assessing Your Site Health
Using Boost 360 is easy. All you need to do is devote a few minutes to maintaining your website every day. Websites that are updated and prompt in replying to customer enquiries are the most effective in attracting new customers.
Boost 360’s Website Readiness Score is a unique tool that can tell you how effective your online business is and how you can improve it.
What is Boost 360’s Website Readiness Score?
Your Boost 360 app comes with a Website Readiness Score. It tracks the completeness of your website and ranks it on a scale of 1-100. It is effective in identifying the missing elements and highlighting them for you.
You should check your website readiness regularly and follow the recommendations provided there to enjoy the full benefits of the platform.
Components of Website Readiness
Your Boost 360 app factors in several key elements to determine your Website Readiness Score. Each of these elements is vital for the success of your business.
Whether you are starting an online business or already running an established online store, find out how to get the maximum out of your Boost 360 website by focussing on the following elements.
- Business Name
Your business name is the first thing that customers notice on your website. It is the identity of your business. Customers will never purchase their products from a website with no business name. Its absence makes the website look incomplete and unreliable.
- Custom Domain and SSL Security
Custom domain simply means that you get to choose your own website address (URL). You should opt for a URL that matches the name of your business. It gives a professional look and inspires customer trust.SSL security keeps your data secure using advanced encryption technology. It ensures that any information sent or received by the customer through your website, like name, address, financial details etc., are fully safe and protected from misuse.
- Business Description
Your business description introduces your customers to your online business. It establishes customer trust. Its absence could leave them confused about the nature of your business. It may prevent them from reaching out to you.
- Featured Image
A featured image is a key picture accompanying your business description. It defines the theme of your business. It could show the front of your shop, the front desk, your most important products etc. The idea is to capture the essence of your business.
- Business Hours
It important to mention your work timings and holidays. That way, customers are saved from wasting precious time and effort in trying to reach out to you during your closed hours.
- Business Contact Details
Your customers will not be able to reach out to you without your contact details. This makes this information vital for your online business. Google also attaches the highest importance to your contact details and its absence can pull down your rankings.Address, phone number, email, Google Maps location etc. are some fields that must not be left empty if you want to enjoy the full benefits of your Boost 360 website.
- Business Logo
A business logo is an image or an emblem that represents your brand. It is one of the most important parts of your website. A business logo should be simple, distinct (i.e., different from other brands), and relevant for your business. Its function is to symbolise your brand.
- Uploading Images to Gallery
Pictures are an extremely important part of your website. They make the website look good and also allow the customers to see what your business looks like, without having to visit it in person. They improve the overall user experience of your site.
- Adding Products and Services to Catalogue
One of the biggest advantages of having a Boost 360 website is that, it helps you engage in e-commerce. That way you can also cater to customers who are located far away from your business location and expand your customer base. Adding products and services to your e-catalogue is the first step towards creating a fully functional online business.
- Creating a Custom Page
Custom Pages can be used for posting different types of content like blogs, photos and videos. Use them to write articles, create photo features and upload videos of your business.
- Posting Updates
Business updates are short pieces of text, usually 2-5 sentences long, to communicate with your customers. They can be used for several purposes like announcing new launches, promos, offers and discounts, and posting business news. Business updates are a vital tool to ensure the website readiness of your site as regular updates help in improving Google rank.
Marketing and Engagement
- Connecting Your Social Media Channels
Among the things which sets Boost 360 apart is the fact that it allows you to share content on social media. You can connect your Facebook, Twitter, WhatsApp and Google My Business account to Boost 360, so that whatever you post on your website can also be shared on your social media pages, without any extra effort.
- Adding Bank Account Number
For starting an online business, one of the key necessities is to add your bank account number. This is important for extending an eCommerce facility to your customers.The absence of a bank account number will prevent your customers from making online payments. It will spoil the customer experience and reduce yourwebsite readiness score.
- Responding to Customer Enquiries
The secret to a successful online business is to respond promptly to customer enquiries whether it is messages, e-mail, or phone. Take care to ensure that all your customer enquiry channels are activated to make it easier for your customers to reach out to you.
- Sharing Business Card with Customers
Boost 360 creates attractive digital business cards which you can circulate among your customers. You can choose from half-a-dozen different designs to select the one you like the best.To obtain these cards, all you need to do is to ensure that your business details are updated on the app. Boost 360 will create the cards for you from the information you supply.
Get the Full Picture
A well-maintained website is the key to a successful online business strategy. Your Website Readiness Score provides a snapshot of how well you are looking after your site and what you can do to improve it even further.
Whether it is blogs, updates, images, logos, social media strategy, or e-commerce, your Website Readiness Score is a handy tool to identify and address the loopholes that are blocking the success of your digital marketing strategy. Check your score on a regular basis and ensure it is above 85 for best results.