Customers are engaging with brands through multiple channels, offline and online. Every business exists in an ecosystem that supports it; vendors, advertising agencies, logistics suppliers, all of them make your business reach more people.
Similarly, your business website needs to be connected to services which enable and empower your brand, bringing your products and services to more customers. It is true, millennial use digital methods to search for a product or review a service.
But, the brick and mortar stores are still holding the ground. So, when consumers are searching for your brand through various channels, it is a good time to have an omnichannel approach. So, it is inevitable that you should be present on these channels, especially online with, your business website, Facebook page, Twitter handle, WhatsApp, etc.
Because of its ability to enhance omnichannel engagement, 79% of respondents to a recent survey of U.S. B2B marketing professionals named social media as their most commonly used marketing platform. Check here.
However, presence alone is not enough. In fact, it is just the start. A critical challenge is to give a seamless, consistent, and complete experience to the end customers across all these channels. This is a true omnichannel approach.
Boost, the complete online-business management suite, by NowFloats is a solution to address this challenge. We understand that all your online channels need to work together. So, we have built this capability at the core of our solution.
Business Website — The Core
At the core of the Boost solution is a well-designed, auto-SEO optimized, and mobile-friendly business website. Apart from establishing a brand identity on the internet, having a business website has the following advantages.
- It gives your brand a global presence
- Supported by quality product and prompt customer service, it will help you build your customer base
- It is a cost effective way to advertise, for example running an email campaign with a link to your website is much cheaper than radio or print
- Through website your business is always open to your customers, even at 2 AM in the night a prospect customer can scroll through your product catalog and drop you a message about their interest
- When connected properly, the effect travels full circle enhancing the exposure of the brand through all the channels, which means by promoting your business online you are actually increasing your offline store presence
- And, thanks to solutions like Boost, you can build and update your business website on your own, with a few clicks, without any developer, designer, or backend infrastructure
Social Media — The Essential
Every business exists in an ecosystem that supports it; vendors, advertising agencies, logistics suppliers, all of them make your business reach more people. Similarly, your business website needs to be connected to services which enable and empower your brand, taking your products and services to more customers.
However, imagine if you have five social media accounts. In that case, uploading a blog or a picture on a daily basis to each will become a tedious task. But not when you have your business website on Boost. Using the Boot app or portal, you can configure and enable social sharing.
Once enabled, all updates about your products and services that you post on your business website are automatically, at the same time can be published on your Facebook page, Facebook shop, Twitter profile, and Google My Business profile. This saves you effort, time, and ensure that all your online-business channels are in-sync and up-to-date. In addition, all the data analytics associated with your integrations is available under your analytics tabs.
Another tool in the Boost arsenal that enables social sharing is the Boost Keyboard. It allows you to share updates, products, and photos from your business website, directly to anybody from WhatsApp or whichever app you are in when using the keyboard. It also allows you to create and share new offers without leaving the app you are currently in.
To leverage the power of Boost Keyboard, just add it from the Boost app to the list of keyboards on your smartphone and grant full access, and voila!
Check this video to understand how the Boost Keyboard works.
The beauty of omnichannel approach is that it interconnects all your marketing channels, so when you add updates into any one of the channel the effect comes back in a full circle. Boost helps you achieve this connect. When you update your website regularly and as they are auto shared to your social media accounts, your business website’s SEO will improve. This in turn will improve traffic and online discovery.
Get a Demo
Call 1860–123–1233 or email email@example.com